
44%
of consumers choose products and brands based on their values. They are already the majority.
Source: Consumers want it all: Hybrid shopping, sustainability, and purpose-driven brands (IBV/NRF - 2022)
44%
of consumers choose products and brands based on their values. They are already the majority.
50%
of consumers are willing to pay more for sustainability - an average of 70%. That's almost double that of 2020.
62%
of consumers are willing to change their shopping habits to reduce their environmental impact. They were 57% two years ago.
The Forest Stewardship Council®️ is an international, non-governmental and non-profit organization founded in 1994. Present in 89 countries and on all continents, it is the only system with globally accepted standards, and created and maintained by a forum of representatives from the environmental, social and economic sectors.
Chain of Custody
Controlled Wood
Cerflor is the Brazilian Forest Certification Program, established in 2002, with Inmetro as its regulatory body. It has international recognition by the PEFC, an independent, non-governmental and non-profit organization created in 1999 with the objective of promoting the sustainability of forest management through third-party certification.
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